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Leadership team

Our leadership team brings together decades of senior experience from leading finance and technology firms. Their industry knowledge, strategic insight, and ability to make sound decisions under pressure are pivotal in our mission to demystify the financial landscape and deliver exceptional trading products. Their leadership has propelled us to become one of Europe’s fastest-growing trading platforms. In just two years, our global team has expanded five-fold, reflecting our commitment to innovation and excellence in the financial markets.
Kypros Zoumidou
Kypros joined Brokera in January 2022, having spent more than 20 years helming compliance and commercial functions across the global brokerage sector. He has extensive experience building successful businesses in accordance with regulations and best practices, particularly in his leadership roles as Head of Compliance at E*Trade and then Head of Compliance at IG. There, he was responsible for overseeing compliance in the UK and Europe, before becoming Senior Executive Officer in 2015 and helping the business expand into the Middle East.
Group CEO
Kypros joined Brokera in January 2022, having spent more than 20 years helming compliance and commercial functions across the global brokerage sector. He has extensive experience building successful businesses in accordance with regulations and best practices, particularly in his leadership roles as Head of Compliance at E*Trade and then Head of Compliance at IG. There, he was responsible for overseeing compliance in the UK and Europe, before becoming Senior Executive Officer in 2015 and helping the business expand into the Middle East.
John Austin
John joined Brokera in December 2023 with over two decades of experience in derivatives trading. Prior to Brokera, John was the Chief Strategy Officer at LMAX Group, leading strategic initiatives in the FX brokerage and crypto exchange space. Previously, he served on the Executive Committee of IG Group for several years, as well as on the Advisory Board of Coinrule. He holds an MA from Cambridge University and an MSc in Finance from London Business School.
Chief Strategy Officer
John joined Brokera in December 2023 with over two decades of experience in derivatives trading. Prior to Brokera, John was the Chief Strategy Officer at LMAX Group, leading strategic initiatives in the FX brokerage and crypto exchange space. Previously, he served on the Executive Committee of IG Group for several years, as well as on the Advisory Board of Coinrule. He holds an MA from Cambridge University and an MSc in Finance from London Business School.
Dana Massey
Dana joined Brokera in May 2022, adding twenty years of experience in mass-market product development and strategy to the team. He most recently held senior roles helping customers in global remittances, where he was Product VP for WorldRemit; and mobile video games, where he served as Senior Director for New Games at King (a part of Activision Blizzard). Over the years, Dana has led product management, analytics and development functions, spearheading the launch of dozens of products serving millions of customers around the world.
Chief Product Officer
Dana joined Brokera in May 2022, adding twenty years of experience in mass-market product development and strategy to the team. He most recently held senior roles helping customers in global remittances, where he was Product VP for WorldRemit; and mobile video games, where he served as Senior Director for New Games at King (a part of Activision Blizzard). Over the years, Dana has led product management, analytics and development functions, spearheading the launch of dozens of products serving millions of customers around the world.
Alida Cesani
Dana joined Brokera in May 2022, adding twenty years of experience in mass-market product development and strategy to the team. He most recently held senior roles helping customers in global remittances, where he was Product VP for WorldRemit; and mobile video games, where he served as Senior Director for New Games at King (a part of Activision Blizzard). Over the years, Dana has led product management, analytics and development functions, spearheading the launch of dozens of products serving millions of customers around the world.
Chief Product Officer
Alida Cesani joined Brokera in January 2023, bringing over a decade of experience in design and IT solutions to the team. Previously, she served as the Lead UX/UI Designer at a fintech startup, where she revolutionized user interfaces for mobile trading apps. Alida's expertise spans across graphic design, user experience optimization, and front-end development. At Brokera, she focuses on creating intuitive and visually appealing interfaces that enhance user engagement and simplify trading experiences.
Rupert Osborne
Rupert Osborne joined Brokera in September 2021, leveraging his diverse technical expertise acquired over 15 years in the IT industry. Prior to Brokera, Rupert held roles as a Systems Architect at a global financial services firm, where he designed and implemented high-performance trading systems. His proficiency extends to network infrastructure, cybersecurity, and cloud computing. At Brokera, Rupert leads initiatives to enhance platform reliability, security, and scalability, ensuring seamless operations and robust technical support for traders worldwide.
Dealing Director
Rupert Osborne joined Brokera in September 2021, leveraging his diverse technical expertise acquired over 15 years in the IT industry. Prior to Brokera, Rupert held roles as a Systems Architect at a global financial services firm, where he designed and implemented high-performance trading systems. His proficiency extends to network infrastructure, cybersecurity, and cloud computing. At Brokera, Rupert leads initiatives to enhance platform reliability, security, and scalability, ensuring seamless operations and robust technical support for traders worldwide.
Christoforos Soutzis
Christoforos Soutzis joined Brokera in March 2020, bringing a wealth of experience in strategic partnerships and relationship management. Before joining Brokera, Christoforos held key positions at leading financial institutions, where he orchestrated successful collaborations with global banks and fintech startups. His expertise in negotiation and business development has been instrumental in forging alliances that enhance Brokera's market presence and expand its network of strategic partners. Christoforos is dedicated to fostering mutually beneficial relationships that drive growth and innovation in the financial services industry.
Head of Operations and Executive Director
Christoforos Soutzis joined Brokera in March 2020, bringing a wealth of experience in strategic partnerships and relationship management. Before joining Brokera, Christoforos held key positions at leading financial institutions, where he orchestrated successful collaborations with global banks and fintech startups. His expertise in negotiation and business development has been instrumental in forging alliances that enhance Brokera's market presence and expand its network of strategic partners. Christoforos is dedicated to fostering mutually beneficial relationships that drive growth and innovation in the financial services industry.
Behrouz Bayat
After working closely with us as a Consultant, evaluating our engineering processes, Behrouz officially joined Brokera in September 2022 and leads all of the Group’s technology departments. He has 20 years of experience across the online gaming industry, where he has held a number of senior roles. In particular, he was part of the core leadership team on the mobile game Candy Crush Saga.
Chief Information and Technology Officer
After working closely with us as a Consultant, evaluating our engineering processes, Behrouz officially joined Brokera in September 2022 and leads all of the Group’s technology departments. He has 20 years of experience across the online gaming industry, where he has held a number of senior roles. In particular, he was part of the core leadership team on the mobile game Candy Crush Saga.
Greg Adams
Greg joined Brokera in November 2022, after spending 16 years at IG Group. He spent his time there in a variety of risk-management and credit-operations roles, and was most recently Head of Risk Assurance. At Brokera he chairs the Group Risk Committee, with responsibility for embedding the firm’s risk-management framework and leading our second-line-of-defense risk team. Greg has an MA in Classics and French from the University of Oxford.
Head of Risk
Greg joined Brokera in November 2022, after spending 16 years at IG Group. He spent his time there in a variety of risk-management and credit-operations roles, and was most recently Head of Risk Assurance. At Brokera he chairs the Group Risk Committee, with responsibility for embedding the firm’s risk-management framework and leading our second-line-of-defence risk team. Greg has an MA in Classics and French from the University of Oxford.
Sheena Basi
Sheena joined Brokera in September 2023 with a demonstrable track record of managing teams across Europe and the Middle East in all aspects of regulatory compliance. Prior to Brokera, Sheena was the Chief Compliance Officer at ADSS. Sheena spent over a decade of her early career at CMC Markets, rising from the role of Compliance Assistant to Head of Compliance for the UK and Europe. She holds a Bachelor of Law degree from Queen Mary University of London and a Master’s degree in International Public Policy from UCL.
Head of Risk
Sheena joined Brokera in September 2023 with a demonstrable track record of managing teams across Europe and the Middle East in all aspects of regulatory compliance. Prior to Brokera, Sheena was the Chief Compliance Officer at ADSS. Sheena spent over a decade of her early career at CMC Markets, rising from the role of Compliance Assistant to Head of Compliance for the UK and Europe. She holds a Bachelor of Law degree from Queen Mary University of London and a Master’s degree in International Public Policy from UCL.
Ariel Segeva
Ariel joined Brokera n March 2021. He first started his journey at Ernst & Young 16 years ago, where he was a Senior Auditor of hi-tech, Nasdaq-traded companies. She later served as a Senior Controller in the start-up scene, as well as multinational matured conglomerates such as the French Alstom Energy group (purchased by General Electric). More recently, she spent three years with the social-trading platform eToro, as its Head of Finance in Europe. Ariel is a certified public accountant and holds a BA in Accounting, Management and Economics, as well as an MBA.
Group Chief Financial Officer
Ariel joined Brokera n March 2021. He first started his journey at Ernst & Young 16 years ago, where he was a Senior Auditor of hi-tech, Nasdaq-traded companies. She later served as a Senior Controller in the start-up scene, as well as multinational matured conglomerates such as the French Alstom Energy group (purchased by General Electric). More recently, she spent three years with the social-trading platform eToro, as its Head of Finance in Europe. Ariel is a certified public accountant and holds a BA in Accounting, Management and Economics, as well as an MBA.
Kayleigh Lewis
Kayleigh joined Brokera in September 2023 with 15 years of experience working in brokerages, electronic money institutions (EMIs), and operations. Prior to joining Brokera, Kayleigh served as Chief Operating Officer at Oval Money. Kayleigh spent nearly a decade of her early career at OvalX, rising from the role of New Accounts Executive to Head of Operations. She has successfully led global operations teams through improvements in quality, efficiency, and scalability, as well as completing several M&A projects across the brokerage space.
Head of Business Performance and Transformation
Kayleigh joined Brokera in September 2023 with 15 years of experience working in brokerages, electronic money institutions (EMIs), and operations. Prior to joining Brokera, Kayleigh served as Chief Operating Officer at Oval Money. Kayleigh spent nearly a decade of her early career at OvalX, rising from the role of New Accounts Executive to Head of Operations. She has successfully led global operations teams through improvements in quality, efficiency, and scalability, as well as completing several M&A projects across the brokerage space.
Discover more about who we are
About us
Our mission is to help traders make better decisions, by giving them the tools and resources they need to trade with confidence.
Our story
Our leadership team combines decades of senior experience in some of the world’s most prominent finance and technology companies.